Yahoo Sports· 2h ago· 1 min read
Yelum Seguros is refereeing’s new sponsor The CBF and Yelum Seguros are announcing the “Yelum Seguros Card” campaign, a first-of-its-kind initiative that turns the symbolism of the yellow card into a communication platform focused on raising awareness about safety, prevention, and protection. In this way, the brand becomes the official sponsor of Brazilian refereeing and the first in the history of Brazilian football to feature on referees’ cards.
The idea came from a natural connection between the essence of Yelum, the color of its visual identity, and one of football’s most recognized symbols, giving new meaning to the yellow card as a sign of attention. It is now seen as a tool that helps preserve athletes’ integrity, the balance of matches, and the smooth flow of the game, drawing a parallel with the safety and prevention the insurer aims to provide to Brazilians.
The project was…
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