Yahoo Sports· 1h ago· 1 min read
Credit: Julian Leshay Guadalupe/NorthJersey.com Nielsen’s expanded out-of-home measurement appears to have materially boosted the reported audience for the 2026 FIFA World Cup final, complicating comparisons with previous tournaments.
A new analysis from Octagon found that 26% of Fox’s audience watched the World Cup final out-of-home. That is the equivalent of 10.1 million people. The percentage is the second highest among all major championship sporting events in 2025 and 2026, with only the Super Bowl (27%, or 32.7 million people) being higher.
Full data for Spanish-language out-of-home viewing was unavailable. Nielsen, which Octagon sourced the data from, only measured viewership on Telemundo. Telemundo accounted for just 8.9 million of the 23.9 million Spanish-language viewers of the final, with the remaining audience being measured by Adobe Analytics on Peacock. Of the Telemundo…
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