Yahoo Sports· 1h ago· 1 min read
NASCAR’s first-ever In-Season Challenge appears to have accomplished exactly what the sport and its newest broadcast partner hoped it would.
TNT Sports released new audience data this week highlighting strong growth throughout its five-race stretch of the 2026 NASCAR Cup Series season, pointing to gains across television, streaming and younger audiences during the inaugural tournament.
The numbers offer an early indication that NASCAR’s newest midseason competition resonated with fans while helping TNT build momentum during its first year back as a Cup Series broadcaster.
NASCAR’s inaugural tournament delivered growth across every platform According to TNT Sports, coverage across TNT, truTV and HBO Max reached 16.6 million total viewers over the five-race In-Season Challenge, marking a 43% increase compared to 2025.
The network also reported its five Cup Series broadcasts averaged…
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