Fortune· 182d ago· 1 min read
Pfizer CEO Albert Bourla says he used extreme team-motivating tactics to meet seemingly impossible deadlines during the COVID-19 pandemic.
In a conversation with Fortune editor-in-chief Alyson Shontell for the Titans and Disruptors of Industry podcast, Bourla admitted to using what he called “emotional blackmail” in order to create and deliver vaccines faster.
Specifically, his team was tasked with creating a vaccine to combat the new illness from scratch. Once it was created, Pfizer needed to far exceed prior shipping and supply-chain constraints; at one point, it even had to produce its own dry ice because not enough was available externally. Prior to COVID, Pfizer had been producing only 200 million vaccine doses per year. That needed to scale quickly to 3 billion doses.
“I found that when you ask people to do things they perceive as difficult or impossible, the first thing they…
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