Yahoo Sports· 1h ago· 1 min read
In a move that has sent shockwaves through sports fans across the world, LeBron James has officially signed with the Philadelphia 76ers. But one of the more fascinating parts of this morning’s blockbuster news wasn’t just where LeBron is playing for his 24th season, it was how he did it.
Bypassing traditional media outlets, insiders, and press conferences, James used his exclusive trading card partner, Topps, to break the news. In doing so, he made history as the first athlete ever to announce a new team signing via a trading card.
This represents a dramatic update on where the sports, lifestyle, and collectibles industries are heading.
The “Year 24” Drop Topps immediately launched a print-on-demand Topps NOW card to commemorate the announcement. Built to capture real-time, memorable moments in sports, the Topps NOW platform only prints the exact number of cards ordered by fans…
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