Yahoo Sports· 1h ago· 1 min read
LeBron James joins the 76ers as their jersey patch deal with Crypto.com is set to expire after this season. His presence, should it continue past this year, could turn the next jersey sponsorship into one of the NBA’s most coveted sponsorship opportunities.
The partnership between the 76ers and Crypto.com was announced in 2021 . Although no terms were disclosed, reports at the time said it was a six-year deal worth more than $10 million annually. The Golden State Warriors are believed to have the league’s most lucrative patch deal, with an artificial intelligence company paying the team more than $50 million annually .
The Sixers’ deal will expire at the end of the 2026-27 NBA season, a source familiar with the matter confirmed to Front Office Sports .
It’s not clear whether the two sides may look to renegotiate and extend the agreement, if the 76ers will look for a new jersey patch…
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