Yahoo Sports· 1h ago· 1 min read
Is FIFA selling the World Cup? What to know about Gianni Infantino investment plan UEFA says 'crosses a line' originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here .
The 2026 FIFA World Cup was a sensational financial success for FIFA, as the football governing body announced an incredible revenue total of $13 billion for its latest four-year cycle, over a 100% increase from the previous period.
It did not come without controversy. FIFA heavily commercialised its flagship event, vastly increasing ticket prices, introducing a new in-house ticket resale vehicle, and cozying up to the U.S. government throughout the event in North America, all of which sparked significant backlash.
With the 2030 World Cup cycle now under way, FIFA has undertaken the genesis of a new commercial venture, which, on the surface, is set to generate even more…
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