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IOC sees cricket as gateway to India, billions of new Olympic viewers: Report

IOC sees cricket as gateway to India, billions of new Olympic viewers: Report

Yahoo Sports· 1h ago· 1 min read

IOC sees cricket as gateway to India, billions of new Olympic viewers: Report originally appeared on Cricket News . Add Cricket News as a Preferred Source by clicking here .

KEY TAKEAWAYS: The IOC views cricket as its most direct route into India's vast fan base. Broadcasting interest for the 2028 subcontinent rights is reportedly a multiple of Paris 2024's. T20's three-hour format made Olympic inclusion practical after decades of debate. IOC sees cricket as gateway to India and billions of new Olympic viewers Cricket's return to the Olympic programme at Los Angeles 2028 is being framed by Olympic chiefs as far more than a sporting novelty. According to a report by Reuters , the decision reflects a calculated bet that the surest path to billions of fresh viewers runs directly through India, the sport's commercial engine room.

Absent from the Games since 1900, cricket hands the…

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