Yahoo Sports· 1h ago· 1 min read
Credit: REUTERS/Evelyn Hockstein There are no more perfect bedfellows on planet earth than FIFA and private equity. So while this story will send a shiver down your spine, it’s not in the least bit shocking.
After an incredibly successful North American World Cup that saw record ratings and revenue, the money-hungry governing body of world soccer is on the hunt for more. This year’s World Cup was a fever dream when it came to the control that FIFA had in squeezing out every possible ounce of revenue. There was controversy over insanely high ticket prices, blacking out of stadium names that weren’t FIFA sponsors, and, of course, the institution of hydration breaks that were an excuse to break up the game into a four-quarter affair filled with even more commercial advertising.
But after all the drama and controversy, the tournament itself was a remarkable celebration of the best of…
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