Yahoo Sports· 1h ago· 1 min read
Credit: Kamil Krzaczynski-Imagn Images Nothing can slow down the momentum of the WNBA on television as ratings continue to soar.
The league held its annual All-Star Game this past weekend, and it seemed like, yet again, that most of the conversation surrounding the WNBA was on off-court drama. On one side, another frenzied Caitlin Clark discourse was spreading like wildfire across social media, the internet, and television. Elsewhere, embattled commissioner Cathy Engelbert was facing more pressure to step down sooner or later.
But thankfully for the WNBA, these ongoing dramas can’t stop the rise in popularity women’s basketball has seen in recent years.
According to Austin Karp at the Sports Business Journal , across the WNBA’s rights partners in the first year of its new television contracts, the league is up a total of 12% compared to last season at the All-Star Break.
The…
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