Yahoo Sports· 1h ago· 1 min read
[Clayton Freeman/Florida Times-Union] The World Cup may be over, but soccer continues to draw strong viewership. A USL Championship match following the World Cup recorded the second-highest TV audience in USL history.
The Pittsburgh Riverhounds-Louisville City FC match on July 18 averaged 453,000 viewers . That is the second-highest recorded audience in USL history. The 2024 USL Championship Final averaged 606,000 viewers on CBS.
Viewership for Pittsburgh-Louisville was only slightly lower than MLS in primetime on Fox the day before. Nashville-Atlanta averaged 587,000 viewers on Fox. However, unlike the USL, MLS airs all of its games on streaming via Apple TV, meaning it’s unclear how many additional viewers watched on the streamer.
The USL, which operates below MLS in the U.S. soccer pyramid, is attempting to compete with the higher-level league. Its newest media rights deal…
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