Yahoo Sports· 2h ago· 1 min read
It’s hard to overstate the significance of James joining the 76ers just ahead of a potential bidding war for the jersey patch, according to consultant and former Citi executive Ian Cropp. “It’s a huge deal to have him there from a sponsorship perspective,” Cropp tells FOS. “I know he’s not quite [Lionel] Messi going to Inter Miami in terms of his ability to win games single-handedly, but from a global star power perspective it’s on par.” The star power James brings could widen the field of interested suitors, according to Cropp, who runs sports consultancy 575 Partners. The 76ers could receive calls from international companies, as well as those in sectors that in the past may not have considered an NBA jersey patch.
Front Office Sports
This article originally appeared on Hoops Hype: “It’s a huge deal to have him there from a sponsorship …
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