Yahoo Sports· 2h ago· 1 min read
The $17 million and $18 million price tags for jersey patch deals announced this week by Ohio State and Notre Dame, respectively, surprised some sports advertising sellers—but only slightly.
Two sources who handle multimedia rights negotiations for colleges (but who did not broker either of the aforementioned deals) told Front Office Sports they had pinned Ohio State as the school that would fetch top dollar for its jersey patch sponsorship, though they anticipated a value “closer to $25 million.” Meanwhile, the $18 million Notre Dame brought in “was a little bit more than [we] would have projected,” one of the sources said, especially considering the Fighting Irish do not offer any branding opportunities in their football stadium.
Still, the sources FOS spoke with emphasized that the figures weren’t wildly unexpected and that only a handful of the schools yet to announce deals could…
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