Fortune· 58d ago· 1 min read
After Macy’s launched its AI-powered “Ask Macy’s” shopping assistant in March , executives quickly noticed that one feature was a particularly big hit with customers. The chatbot’s “Complete the Look” virtual try-on feature invites users to upload a photo of themselves and then suggests different looks—either complete ensembles, or items to compliment what they’re wearing. Its popularity is paying off: Shoppers who use the feature spend almost five times more per session on Macy’s web site than those who don’t.
Like many retailers, Macy’s spent a good chunk of the 2010s throwing spaghetti at the wall to see what stuck when it came to tech innovation. But now executives hold up “Ask Macy’s” as a model of the kind of innovation they are pursuing.
“Innovation needs to either solve a customer issue or unlock a customer opportunity or unlock better effectiveness,” says Max Magni, Macy’s…
Continue reading at FortuneDiscussion
Be the first to comment.
Never miss a headline
Get breaking Nigerian and world news straight to your inbox.
Related Articles
The Design Of Buffalo’s Highmark Stadium Heating Up The Bills Mafia
1h ago
Read MoreNew court docs show how MrBeast woos brands like Slack and Walmart
19m ago
Read More
Franklin BSP Q2 2026 slides: earnings rebound, book value rises despite market headwinds
25m ago
Read MoreForm 4 Nexxen International Ltd. For: 30 July
23m ago
Read More
Lloyds Banking Group reclassifies preference shares as tier 2
24m ago
Read MoreEarnings call transcript: Columbus McKinnon Q1 2026 beats estimates, stock jumps 39%
24m ago
Read MoreLatest in Business
Earnings call transcript: Real Matters posts stronger Q3 2026 growth, shares slip
Investing.com · 24m ago
Hilton Grand Vacations Q2 2026 slides show EBITDA gains, FCF focus
Investing.com · 25m ago
Why is Henry Schein stock sliding today?
Investing.com · 25m ago
Flowserve Q2 2026 slides: bookings surge 26%, margins expand
Investing.com · 25m ago
Earnings call transcript: LSB Industries posts Q2 2026 profit miss, revenue beats
Investing.com · 25m ago
Ultra-rich are buying up $49 million mansions in London, with ‘Trump unease’ generating a 10% rise in Americans investing in Britain
Fortune · 30m ago
‘What planet are you on?’ Voters, pollsters mystified by Trump’s tariffs boasts in Michigan
Fortune · 36m ago
AI workers just got together and donated $40 million to save factory-farmed chickens
Fortune · 38m ago
Most Read Today
LeBron James officially joins 76ers on two-year contract | Report
Yahoo Sports · 4d ago
Six students sustain minor injuries as fire destroys Leklebi SHS House Master's apartment
3News · 4d ago
Insecurity: Group commends Tinubu’s approval of 12 new Nigerian Army Divisions
Nigerian Tribune · 2d ago
‘176,000 Nigerians visited Ghana in 2025’
Punch · 2d ago
After Trump launched war on Iran, hiked inflation through tariffs, Johnson labels election ‘common sense vs. communism’
Fortune · 3d ago
FG predicts drop in cooking gas prices
Daily Trust · 2d ago
Rams' Myles Garret is Already Impacting Byron Young in Major Way
Yahoo Sports · 2d ago
Chase Freedom Rise review: A credit-building card with rewards and a path toward an upgrade
CNBC · 2d ago