ThisDay· 1h ago· 1 min read
Omolabake Fasogbon
A Facebook group had recently posted a toothpaste brand on the platform to seek public reviews. What followed was mixed reactions. Several users expressed dissatisfaction with the product, with many dismissing the brand’s claims but still bought it because of the free toothbrush bundled with it.
Some of the comments accompanying the posts read: “I buy it because it’s cheap and comes with a free toothbrush; It doesn’t whiten teeth; I think people buy it because of the toothbrush and It’s affordable.”
Consumers’ love for freebies dates back to time immemorial, and the reasons are not far-fetched: Nigerians, as the saying goes, love free things, so much so that they often place a higher value on them, even when the financial benefit is little or none, as the experience above and several studies have corroborated.
Beyond this frenzy, economic realities have continued…
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