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TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant

TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant

Business Insider· 1h ago· 1 min read

<figure><img src="https://i.insider.com/6a63cf1f548c9c486b3107a7?format=jpeg" height="1500" width="2000" alt="Amazon CEO Andy Jassy and TikTok CEO Shou Chew."><figcaption>Amazon CEO Andy Jassy and TikTok CEO Shou Chew.<p class="copyright">Michael Buckner/Kevin Lamarque/POOL/AFP/Getty Images.</p></figcaption></figure><ul class="summary-list"><li>TikTok is testing a membership program for shoppers called TikTok Shop Plus.</li><li>Like Amazon Prime, the offering includes discounts, coupons, and free shipping on some items.</li><li>Shop Plus may help the company build stronger customer loyalty and avoid losing sales to Amazon.</li></ul><p>TikTok is ripping a page from Amazon's playbook.</p><p>The social-video app is testing a <a target="" class="" href="https://www.businessinsider.com/canceling-amazon-prime-running-errands-2026-7">Prime-style membership program</a> for some US shoppers,…

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