The Verge· 3h ago· 1 min read
This is The Stepback , a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce . The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here .
How it started For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community. Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.
All these apps did have one important …
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