Fortune· 2h ago· 1 min read
On Sunday, July 19, a technologically saturated sporting spectacle came down to an old-fashioned denouement: 37 seconds into the second period of extra time of the 2026 World Cup Final, Spanish substitute Ferran Torres side-footed a loose ball past seemingly impenetrable goalkeeper Emiliano Martinez, giving Spain a 1-0 win over Lionel Messi's Argentina.
In the thrill of the game, you may be forgiven for overlooking how much of this tournament was run by tech . FIFA's semi-automated offside system used dedicated tracking cameras mounted under stadium roofs to follow up to 29 points on every player's body 50 times a second, fused with a sensor in the ball reporting its position 500 times a second; tickets were priced by algorithm; highlights were cut by AI; fans entered stadiums by biometric scan.
And yet, where it truly mattered, humans decided the game.
My team at Digital Planet at…
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