Yahoo Sports· 2h ago· 1 min read
Can we be honest? There are conflicts of interest throughout sports and sports media. The NFL owns 10% of ESPN. Networks have multiple media rights deals with several leagues. Sports radio stations operate the same way. Some stations are even owned by the teams themselves. Rarely, if ever, is anything truly objective anymore because that’s the nature of the industry today, and it’s likely never turn back.
COVID forever changed how the media gains access to teams, players and executives. Teams control the messaging more than ever before. That reality was never more evident than the news involving San Francisco 49ers head coach Kyle Shanahan earlier this week. Eleven days after a car accident left the NFL head coach with multiple injuries, the public finally learned about it.
The immediate outcry was deafening. People searched timelines for timestamps on tweets. Was there a cover-up led…
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