Fortune· 1h ago· 1 min read
In 1993, the classic Britpop band Blur closed “ For Tomorrow ” with a spoken aside: modern life, as far as their narrator was concerned, was rubbish. It became the title of the album and, eventually, shorthand for a certain flavor of Gen X disillusionment—bored, unwilling to take the world's dysfunction too seriously because taking it seriously wouldn't change anything.
Three decades later, the generation that Gen X largely raised has inherited the sentiment, minus the irony. The evidence is stacking up across polls, surveys and countless anecdotes that Gen Z isn't the problem, it's just that modern life is a bit rubbish. Or, as global advertising firm Ogilvy puts it in its new Gen Z Pulse report: “Gen Z isn't contradictory. Modern life is.”
The Harris Poll, in a separate survey of 4,100 American adults conducted in late May and early June, found a harsh set of economic conditions…
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