News Ghana· 13h ago· 1 min read
NewsGhana, Latest Updates and Breaking News of Ghana, News Desk, https://www.newsghana.com.gh/selling-beyond-charisma-your-best-salesperson-is-your-biggest-business-risk/ The most charismatic person on your sales team is quietly making your company impossible to scale — and most leaders are rewarding them for it.
There is a particular kind of salesperson every Ghanaian business celebrates. The one who walks into a bank’s procurement office and is greeted by name.
The one whose phone the client answers at 9 pm. The one who closes the deal nobody else could. We promote them, we protect them, and we build our revenue around them.
And that is precisely the problem.
When a company’s revenue depends on personality, it has not built a sales capability. It has built a dependency. The uncomfortable truth most boards avoid is this: your most charismatic salesperson may be your single largest…
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