Variety· 1h ago· 1 min read
The Indian Premier League cricket tournament's business value has climbed to $20.6 billion, up 11.4% year over year, according to Houlihan Lokey's 2026 IPL Valuation Study released Wednesday, as record-setting sales of Royal Challengers Bengaluru and Rajasthan Royals reset franchise pricing across the league. The league's stand-alone brand value rose 10.3% to $4.3 billion, marking […]
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