Yahoo Sports· 1h ago· 1 min read
The valuation of professional sports teams has taken a massive leap in the past decade. In 2016, Forbes valued the NFL's Dallas Cowboys at $4 billion. Earlier this summer, the Seattle Seahawks were up for sale after winning Super Bowl LX and were sold for a record $9.6 billion, a mark that is sure to be surpassed by the next team that is put on the market.
In the NBA, the Los Angeles Lakers , albeit one of the biggest brands in all of sports worldwide, sold for a whopping $10 billion, a record for the league. Simply put, with the TV deals, social media and rising ticket prices and attendance, professional sports teams are a cash cow nowadays.
Can the same be said for college football programs?
The answer is a resounding yes. The Athletic placed a price tag on every Power 4 team and what their valuation would be if they were put on the open market, with Texas coming on top at $2.46…
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