Yahoo Sports· 2h ago· 1 min read
After winning the 2025 New York City Marathon and setting a course record in a pair of On sneakers, champion runner Hellen Obiri is starring in the Swiss sportwear brand’s newest campaign.
The new spot, dubbed “Race for the Feeling,” is the first expression of On’s new “Run On Clouds” brand platform that was unveiled last month, and “signals a shift away” from performance storytelling rooted only in metrics, towards one centered around human feeling.
Directed by Parker Schmidt, with still photography by Joanna Wzorek, the campaign follows Obiri during her daily training routes in Boulder, Colo at the On Athletics Club (OAC). The company noted that the visuals aim to “invoke a deeply personal connection to one of the marathon racing’s most accomplished athletes.”
The decision to frame the campaign around “fast as a feeling” was inspired by Obiri herself, whose response when asked…
Continue reading at Yahoo SportsDiscussion
Be the first to comment.
Never miss a headline
Get breaking Nigerian and world news straight to your inbox.
Related Articles
Transfer rumors, news: Real Madrid confident of Rodri deal; Man City line up replacement
just now
Read More
Marseille to rival Rennes in race to sign Martin Terrier from Bayer Leverkusen
19m ago
Read More
Eddie Howe leaves Newcastle
21m ago
Read MoreProjecting NY Giants' 53-man roster as training camp begins
23m ago
Read MoreKawhi's odds of playing for the Los Angeles Clippers …
23m ago
Read MoreDamian Lillard the only player with a no-trade clause
23m ago
Read MoreLatest in Sports
Mac McClung headed to Europe?
Yahoo Sports · 23m ago
There were a lot of moving parts this offseason with a …
Yahoo Sports · 23m ago
"My understanding with the Ayton situation is it's not …
Yahoo Sports · 23m ago
“This last month and a half have been great!” Carr …
Yahoo Sports · 23m ago
Kevon Looney: "Having Nick Young as a cousin has been …
Yahoo Sports · 23m ago
Daniel Theis has emerged as another NBA figure …
Yahoo Sports · 23m ago
Guess the question here immediately is why would you …
Yahoo Sports · 23m ago
"A rep for Daniel Theis, after initially showing …
Yahoo Sports · 23m ago
Most Read Today
‘Pretty bad’: Lewis Hamilton hits out at Ferrari after dropping points in F1 title race
The Guardian Sport · 4d ago
LeBron James officially joins 76ers on two-year contract | Report
Yahoo Sports · 3d ago
After Trump launched war on Iran, hiked inflation through tariffs, Johnson labels election ‘common sense vs. communism’
Fortune · 3d ago
‘I Wouldn’t Get Too Excited’ — Canadiens Insider Breaks Silence on Latest Kirill Marchenko Trade Rumor
Yahoo Sports · 3d ago
Anthony Joshua vs Tyson Fury has become an endless, hellish loop. Who else wants out?
Yahoo Sports · 3d ago
CXMT becomes China’s most valuable company after IPO surge
Peoples Gazette · 3d ago
Nvidia leads push for open AI cyber tools after Hugging Face hack
Business Insider · 3d ago
FTSE 100 today: Stocks extends gains as U.S.-Iran truce holds, oil slumps
Investing.com · 3d ago