Yahoo Sports· 1h ago· 1 min read
(Photo: Jameson) Jameson is bringing Irish whiskey to football’s biggest stage.
The world’s best-selling Irish whiskey announced on Wednesday that it has signed a multiyear agreement to become the Official Spirits Sponsor of the National Football League, giving the Pernod Ricard-owned brand a prominent presence across many of the league’s marquee events.
The deal includes sponsorship of major league events including the Super Bowl, NFL Draft and NFL International Games, with Jameson also becoming the Presenting Sponsor of the Super Bowl Tailgate Concert.
“American football brings people together through a shared passion for the game and the moments of connection that surround it,” Jennifer English, global brand VP of Jameson, said in a news release. “At Jameson, smoothness has always been more than what’s in the glass, it’s a way of bringing people together. From game-day traditions…
Continue reading at Yahoo SportsDiscussion
Be the first to comment.
Never miss a headline
Get breaking Nigerian and world news straight to your inbox.
Related Articles
Jersey beaten by UAE in final warm-up game
20m ago
Read MoreDAZN lands MSG and YES streaming rights, eyes more NBA deals
21m ago
Read MoreClemson decommit predicted to commit to Georgia football
14m ago
Read MoreT'Vondre Sweat trade looks smarter for Jets after Jalen Carter deal
20m ago
Read More
Will BYU land another big man? The clock is ticking
14m ago
Read More
Alalshikh investment in Derby County moves closer
37m ago
Read MoreLatest in Sports
Red Sox Should Trade Jarren Duran This Week
Yahoo Sports · 17m ago
Argentina faces FIFA investigation over World Cup fans, controversial banner
Yahoo Sports · 17m ago
Browns' rival has first round pick carted off in training camp
Yahoo Sports · 18m ago
Steelers QB Aaron Rodgers gives 1 WR a surprising vote of confidence
Yahoo Sports · 18m ago
Is Red Sox’ Kristian Campbell starting to go ‘berserk’ again at plate for Worcester like he did in 2024?
Yahoo Sports · 19m ago
Bengals' Stewart carted off with left leg injury
ESPN · just now
'Football 301' gives their top 10 NFL offenses: Is it Rams or Cowboys for No. 1?
Yahoo Sports · 10m ago
Why finger-clicking 'scandal' has gripped sporting world - Agnew
BBC Sport · 23m ago
Most Read Today
‘Pretty bad’: Lewis Hamilton hits out at Ferrari after dropping points in F1 title race
The Guardian Sport · 3d ago
LeBron James officially joins 76ers on two-year contract | Report
Yahoo Sports · 3d ago
Anthony Joshua vs Tyson Fury has become an endless, hellish loop. Who else wants out?
Yahoo Sports · 2d ago
As 'The Odyssey' thrives at the box office, franchise fatigue hits summer with bombs like 'Supergirl,' 'Moana'
Fox News · 4d ago
Here’s how to use the salary ranges in job postings to get paid more
MarketWatch · 2d ago
How to apply for Tunde Onakoya’s ₦250m scholarship, free laptop
Punch · 5d ago
Trump threatens EU with new tariffs in response to Google fine
Engadget · 5d ago
SK Hynix Billionaire Must Pay $645 Million Divorce Settlement—Korea’s Largest Ever
Forbes · 5d ago