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Jake Paul's MVP merges with PFL in seismic shift for the MMA landscape

Y

Yahoo Sports· 1h ago· 1 min read

Jake Paul and Nakisa Bidarian are once again at the forefront of a major shift in the combat sports landscape.

The two industry partners, who co-founded Most Valuable Promotions (MVP) in 2021 and entered the MMA space in 2026 with Netflix's record-breaking Ronda Rousey vs. Gina Carano fight , are principal actors in a merger between MVP and the promotion many regard to be MMA's No. 2, the Professional Fighters League (PFL). Both entities announced the news Thursday morning.

Under the terms of the merger, the PFL brand will eventually become MVP MMA after a brand migration that is expected to take place over the coming months.

The new joint company is set to be led by current PFL CEO John Martin, who is staying on as MVP MMA's new CEO and a board member, as well as Paul and Bidarian, the latter of whom is expected to continue overseeing MVP's boxing business, which currently boasts…

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