‘It’s a golden opportunity’ – Infantino defends FIFA World Cup commercial proposal

Vanguard· 1h ago· 1 min read

FIFA president Gianni Infantino said Wednesday that the proposed launch of a private subsidiary to expoit the commercial benefits of the World Cup was “an opportunity but not an obligation”.

A proposal to sell stakes in FIFA's major competitions sparked disbelief and outrage globally since it was revealed Tuesday, but Infantino defended the idea, saying too little of football's commercial value reached the parts of the game that need it most.

“FIFA Forward Enterprise, or FFE, is actually a proposal, an offer. It's part of a democratic process – a consultation process – and, above all, it is an opportunity but not an obligation,” Infantino said in a video released Wednesday evening.

“It is a golden opportunity to turbocharge the development of the game globally. But again, it is just an offer, not an obligation.”

Infantino insisted the proposal was centred on unlocking “previously…

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