Fortune· 2h ago· 1 min read
For decades, pharmaceutical advertising largely revolved around television commercials urging patients to ask their doctors about branded medication. Increasingly, however, drugmakers are investing in a different kind of marketing campaign—one built around trusted athletes who have publicly discussed their own health struggles.
The latest example is two-time Super Bowl champion Terrell Davis. The former Denver Broncos running back has partnered with Teva Pharmaceuticals to raise awareness for Tardive Dyskinesia, a neurological movement disorder characterized as a side effect of certain medications used to treat mental health conditions.
The campaign directs patients to educational resources while encouraging them to discuss symptoms with healthcare providers. For Teva, the awareness also aligns with commercial interests. The company manufactures Austedo, one of the leading…
Continue reading at FortuneDiscussion
Be the first to comment.
Never miss a headline
Get breaking Nigerian and world news straight to your inbox.
Related Articles
Ukraine has found a new pressure point in Russia’s wartime economy
2m ago
Read MoreThank you, Xi: Cheap Chinese AI may be the best thing to happen to American tech companies.
4m ago
Read MoreLegora's buying spree has reached the courtroom
4m ago
Read More
Actress Elisha Cuthbert sells her West Hollywood home for $1.9 million after price cut
5m ago
Read More
Why is Auto1 stock tumbling today?
15m ago
Read More
Prosecutors say Charlie Kirk was attacked for his politics, cite anti-LGBT views
15m ago
Read MoreLatest in Business
BofA raises Continental stock price target on raw material tailwinds
Investing.com · 15m ago
Drones attack industrial sites in Russia’s Ryazan, Wildberries warehouse evacuated
Investing.com · 15m ago
Earnings call transcript: CaixaBank posts strong Q2 2026 profit, shares fall 6.3%
Investing.com · 17m ago
Hermès H1 2026 slides: 6% growth, 41% margin amid China headwinds
Investing.com · 18m ago
The parasite panic didn't stop thousands of nutrition experts from chowing down on salad
Business Insider · 19m ago
Oil rises 4% as U.S.-Saudi strikes in Iraq revive Middle East supply fears
Investing.com · 19m ago
Why is Swissquote stock surging today?
Investing.com · 19m ago
Verallia stock tumbles after EBITDA miss
Investing.com · 20m ago
Most Read Today
‘Pretty bad’: Lewis Hamilton hits out at Ferrari after dropping points in F1 title race
The Guardian Sport · 3d ago
LeBron James officially joins 76ers on two-year contract | Report
Yahoo Sports · 2d ago
FIFA president under fire after letter to Argentina FA leaked
Vanguard · 3d ago
Troops rescue two kidnap victims in Taraba
Peoples Gazette · 2d ago
NNPCL’s N7.1tn question: Why transparency must follow the money
Vanguard · 5d ago
Prediction Indicates Rockies Will Keep Goodman
Yahoo Sports · 1d ago
Gary Stevenson to quit YouTube channel, citing health concerns
The Guardian Business · 3d ago
US stocks face tests from Fed decision, tech-led earnings deluge
Investing.com · 3d ago