Yahoo Sports· 1h ago· 1 min read
The business value of the Indian Premier League (IPL), the world’s richest Twenty20 series, has soared more than 11 percent to $20.6bn this year, according to United States-based investment bank Houlihan Lokey.
The increase reflected a second consecutive year of double-digit growth in the IPL’s business value, Houlihan Lokey said in its “2026 IPL Brand Valuation Study” on Wednesday.
Since its launch in 2008, the now 10-team competition has consistently attracted leading world cricketers while building a commercial model that combines broadcast revenues, sponsorship, merchandising and franchise investment.
Ownership changes at its Royal Challengers Bengaluru and Rajasthan Royals franchises earlier this year further demonstrated the IPL’s appeal to big investors and the premium attached to established teams within the league.
A consortium comprising Blackstone, Bolt Ventures,…
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