Business Insider· 5d ago· 4 min read
Walmart capitalized on international travelers' awe. Ben Shimkus/Business Insider
International World Cup fans have fallen in love with some very American brands, including Walmart. The big box store has been hosting tours to cash in on the attention. I went to the final tour the day before the World Cup final.
A Walmart Supercenter is a fluorescent palace of American consumption. To US shoppers, it's a utilitarian one-stop shop where groceries, televisions, tires, and just about everything else sit beneath one enormous roof. To some international World Cup fans, though, it is a viral tourist sensation. Many fans made a point to visit Walmart during their stay in the United States. Even Spanish soccer star Lamine Yamal shopped there between matches.
@risingballers Yamal went grocery shopping at a Walmart in the U.S. 😭🔥 @⚽️ #LamineYamal #Yamal #footy #footballtiktok #soccer ♬ origineel geluid - user21258162452 Walmart said it organized the tours to seize on all the attention.
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