Yahoo Sports· 2h ago· 1 min read
Many in the sports radio industry consider the days of a good old-fashioned radio war long gone. Rarely do talents from competing radio stations throw verbal shots across the bow. This past weekend may have ignited a new battle in the City of Brotherly Love. After LeBron James signed with the Philadelphia 76ers , an outpouring of emotion filled the airwaves of 97.5 The Fanatic.
Hosts celebrated the moment o n air and across social media . The station, which also serves as the flagship radio home of the franchise, temporarily rebranded as 97.5 LeBron . In a moment that shifted the culture surrounding Philadelphia basketball, one talent from the station’s chief competitor took a different route. That’s when the first shots were fired.
“When LeBron James signs with the Sixers, Spike Eskin [94WIP afternoon drive host] comes on the air and says he’s counting down the days till LeBron James…
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