Business Insider· 1h ago· 1 min read
<figure><img src="https://i.insider.com/6a69ab4bce52cb26b8395004?format=jpeg" height="2942" width="3922" alt="Haribo stores"><figcaption>Haribo is opening its first retail stores in the US, designed to help fuel its growth with American consumers.<p class="copyright">Haribo</p></figcaption></figure><ul class="summary-list"><li>A version of this post appears in the CMO Insider newsletter.</li><li>Sign up for <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/cmo-insider" data-autoaffiliated="false">Business Insider's weekly marketing newsletter</a>.</li></ul><p>"Kids and grown-ups love it so," the ad jingle goes.</p><p>Now, the German <a target="" class="" href="https://www.businessinsider.com/us-vs-uk-haribo-food-wars-2025-4">sweets brand Haribo</a> is betting Americans love it enough to make a trip to its first-ever dedicated US stores.</p><p>Opening next…
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