Yahoo Sports· 1h ago· 1 min read
Half of all Premier League football fans are unable to afford their team’s new shirt this year, a recent survey has revealed, as soaring prices push replica kits out of reach for many.
The poll, conducted for FootyComps, found that the financial strain is also significant among English Football League (EFL) supporters, with 46 per cent unable to purchase an authentic replica.
Fans are now facing costs of up to £90 for replica shirts, following price increases by eight Premier League clubs for the upcoming season. This has led a quarter of Premier League fans (25 per cent) to buy counterfeit shirts from unofficial websites, with 23 per cent doing the same for their children.
The survey also highlighted a growing trend towards second-hand options, with more than a third of fans (35 per cent) searching platforms like Vinted for older, authentic kits.
Additionally, over a quarter of…
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