Yahoo Sports· 1h ago· 1 min read
FIFA is aiming to sell a significant minority stake to private investors, forming a new commercial entity valued at $20 billion.
In a press release , FIFA confirmed that it is "exploring the concept of bringing together FIFA’s commercial rights – spanning broadcast, sponsorship, ticketing, and licensing – with the operational delivery of FIFA tournaments through the creation of FIFA Forward Enterprise (FFE)."
FIFA said it was aiming to initially raise $4.2 billion for FFE, which would be based on a $20 billion valuation. Per Reuters , the external investors would have as much as a 20% stake in FFE.
The global governing body insisted, though, that FFE would be a subsidiary of FIFA, and not part of FIFA itself. Additionally, FIFA would control operations of FFE.
"Outside investors will have only a minority stake in FFE and will not play any operational role," FIFA said.
FIFA said…
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