
Fortune· 2h ago· 1 min read
Good morning. For many companies, the biggest surprise in scaling AI isn’t performance—it’s the bill. Tokens, the units behind every AI interaction, are quickly becoming a key driver of cost and scrutiny.
In a new report released this morning, “AI is on your P&L. Most companies are only reading half of it,” Accenture’s Chief AI and Data Officer Lan Guan, a coauthor, argues that many companies are underestimating the financial implications of scaling AI. The issue is not just technical—it is managerial, cultural, and also revolves around token use, increasingly, a core concern for CFOs.
“My token cost from cloud code is shooting through the roof—this is a CFO conversation that I’m having constantly,” Guan told me. “Clients are ready to scale AI, but then they hit this unexpected cost wall.”
A lot of CFOs at large enterprise companies don't even know where all these token costs are…
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