Yahoo Sports· 1h ago· 1 min read
BRENTWOOD, TENNESSEE - JULY 23: Wilson Isidor crosses the ball during a Sunderland AFC training session on July 23, 2026 in Brentwood, Tennessee. (Photo by Ian Horrocks/Sunderland AFC via Getty Images) | Sunderland AFC via Getty Images The 2026 World Cup has finished, and it’s a good time for reflection — especially as, coincidentally, Sunderland have arrived in the United States.
So, I ask myself: what can we glean from the tournament, and how can Sunderland influence perceptions of football while on tour in the USA? Because there’s a bigger question here.
As football becomes an increasingly global business, how much should we embrace the American way of doing things, and how much should we protect what makes our game uniquely ours?
Here are some musings…
“The price isn’t right” The most obvious American influence is the approach to marketing and commercialisation, and let’s be…
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