
Fortune· 2h ago· 1 min read
AI is being discussed as though business has never encountered a technological shift before. It has.
Every generation has its breakthrough technology – the innovation that promises to change how companies operate, compete and grow. The technology changes, but the corporate response is remarkably familiar. Companies rush to buy new systems, hire specialists and announce ambitious transformation plans. They focus on which platform to choose, how quickly they can deploy it and whether they are moving as fast as their competitors.
In the excitement, it’s easy to mistake adopting the technology for having a strategy.
We’ve seen versions of this before. New technologies arrive with predictions that they will redraw the competitive landscape. Companies invest heavily, reorganize around them and assume that early adoption will translate into lasting advantage. In time, however, access…
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