Technext· 2h ago· 1 min read
Apple drove a 7% year-on-year increase in global smartphone revenue in the second quarter of 2026, even as the total number of phones sold declined, according to new data from Counterpoint Research .
The average selling price of a smartphone rose 17% to hit a second-quarter record of $400, meaning that people are buying fewer phones but spending significantly more on the ones they do buy.
The shift reflects a broader consumer preference for premium devices, where buyers see greater long-term value over cheaper handsets whose prices have been pushed higher anyway by rising memory chip costs.
Apple and Samsung, the top two players in the premium market outside China, both posted strong revenue growth last quarter.
Apple, in particular, has been lifted by steady demand for the iPhone 17 series and its expanding services business, which earned $30.98 billion in the three months ending…
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