South Korean Gen Z's answer to corporate despair: tiny turtle charms on phones

Business Insider· 1h ago· 4 min read

Tiny turtle charms are becoming little beacons of hope for South Korea's Gen Z. Selynn Hwang A tiny turtle charm might be the answer to your latest corporate headache. South Korean Gen Z are sticking cute turtles to their phones as little symbols of luck. Each colored turtle represents different things: pink for love, green for health, and yellow for money. Gen Z small luxuries have become even smaller in South Korea, where a new trend of baby turtle charms is flourishing. Turtles have long been seen as symbols of longevity in South Korea because of their long life spans. Now, they're getting a rebrand, with Gen Zers in the country sticking cute miniature turtles onto their phones as lucky charms. They can customize the type of luck they're after, too. A popular seller on Instagram, "Bora_and," with 60,000 followers, sells tiny adhesive turtles in different colors to represent different types of luck — such as green for health, yellow for wealth, and pink for love. At "Bora_and," cus

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