Yahoo Sports· 3h ago· 2 min read
Phil Cook couldn’t have imagined four years ago what WNBA Live would become in such a short period of time. In 2022 at the last WNBA All-Star Game in Chicago, the league hosted its inaugural fan event that Cook, the WNBA’s chief marketing officer, said was “proof of concept.” In a parking lot near Wintrust Arena surrounded by a chain-link fence, six WNBA partners helped put on a fan experience ...
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