Korea Times· 1h ago
Tesla's pivot to a lower-barrier subscription model for its Full Self-Driving (FSD) software in Korea is serving as a sharp wake-up call for Hyundai Motor Group, exposing a widening gap between the two rivals in the race to profit from next-generation in-vehicle software. Starting Aug. 10, Tesla Korea will offer its supervised FSD package through a monthly subscription priced at 150,000 won ($100), replacing the previous one-time purchase option of 9.04 million won. The move underscores Tesla's long-term strategy of generating recurring software revenue beyond vehicle sales, while lowering the upfront cost for consumers. Tesla's latest move underscores the challenges faced by Hyundai Motor Group, which has also been positioning itself as a leading software-defined vehicle (SDV) developer. The Korean carmaker still faces skepticism from financial markets regarding the commercial viability of its digital subscription-based services. The Korean automaker recently highlighted the rollout o
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